Airbnb
Experiences
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Role: Global Creative Production Lead
Scope: Brand & Campaign Strategy, Brand Partnerships, Contract Negotiation, Influencer Management, Global Event Production, Content ProductionCollaborators: Nathalie Naor & Liz Stiles
The brief
Re-launch Airbnb Experiences, reimagining how the platform
could inspire meaningful connections across the world.
The results
Launched in 10 global markets in partnership with 250 iconic hosts, creating 1,000+ original Airbnb Experiences, earning 1 billion impressions across social platforms.
